Adobe has unveiled an innovative project called “Primrose” which introduces a revolutionary material capable of changing color and patterns in real time. This endeavor marks a departure from Adobe’s traditional domain and hints at a new era in fashion and beyond.
Primrose’s technology leverages reflective light-diffuser modules embedded in oversized sequins, effectively transforming them into wearable digital displays. This flexible, low-energy material has the potential to reshape the fashion industry. It can resolve debates like the infamous blue/black or white/gold dress, as it can be both colors at the same time.
Displayed as an interactive dress at the Adobe MAX 2023 event in Los Angeles, Project Primrose relies on wearable, flexible, and non-emissive textiles. These textiles enable an entire surface to exhibit content created using Adobe software like Firefly, After Effects, Stock, and Illustrator. The material’s reflectiveness and composition are the key to its functionality. Each sequin acts as a miniature smart screen, allowing the wearer to display customized patterns and even animations in real-time.
While still in the proof-of-concept stage, Project Primrose holds enormous potential across various sectors, including military attire, advertising, and, notably, fashion. It represents a significant advancement in wearables, potentially rendering traditional methods obsolete.
Adobe envisions applications beyond the realm of fashion, considering the material’s potential in furnishings and decor. This technology could lead to transformative innovations in interior design and decor elements, making it versatile beyond just clothing.
The research and development of Project Primrose are documented in the journal UIST ’22: Proceedings of the 35th Annual ACM Symposium on User Interface Software and Technology, showcasing Adobe’s commitment to pioneering groundbreaking technological advancements that transcend their traditional role in digital image editing.